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Google Alerts is an important tool for businesses and it’s free! Not only that but it’s very simple to use.

Google Alerts will alert you of new content that has appeared on the web relevant to the keywords you have asked it to alert you about. You can be alerted immediately, daily or weekly either to your email or RSS feed. See our simple tutorial for details. All you need is a Google account to use Google Alerts.

Why is this useful and how does it relate to your business? Do you ever worry about what people are saying about you? This tool will ease your mind immediately, if you use Google Alerts regularly – you’ll be the first to know! This enables you to address any complaints AND compliments quickly. This will serve you well in projecting a good customer service image.

Do you want to know what your competitors are up to? Are they doing anything new? Any new “fish in the sea”? This is what you need to use Google Alerts to find out. You also can keep up with new industry knowledge.