How to be a social media boss in 5 simple steps

It’s more important today than it ever has been to get yourself an online presence. There are dozens of popular social media platforms to choose from, but from a business perspective, it’s vital that you’re set up and active on Twitter, Facebook, LinkedIn and Google +. Once you’ve got the basics set up, you should use other social media platforms to your advantage- YouTube is key for anyone who would really benefit from video marketing, such as if you’re selling a product that is marketed the best through a visual demonstration. Likewise, Instagram is an important tool for anyone who relies on visual aesthetics to sell a product.

Other social media platforms include Tumblr, Vimeo (which is similar to YouTube), Pinterest, and Snapchat. Although it’s useful to have an online presence on as many social media platforms as possible, you may decide to hold off on adding these platforms to your marketing strategy until you’re comfortable enough with other platforms to begin with. So now you know where you need to be, but how do you really excel at making a name for yourself online?

  1. Post regularly

There’s no point having an account if you’re not going to make use of it. Posting regular updates keeps you relevant to your followers and ensures you’re not lost beneath the hundreds of other business accounts that are similar to yours (harsh truth). Try to make it a morning habit to make a post- it could be anything from talking about the weather outside, to announcing a competition, to reminding customers of your contact details. It really doesn’t matter if the topic isn’t relevant (to a certain extent), as long as your name is out there. There are also apps that you can use to schedule posts weeks, or even months in advance, so if you’re not great at keeping a routine, you don’t have any excuses.

  1. Follow your competition

There’s no better way to stay in-the-know than to follow your closest competitors’ social media accounts. It’s not only a way to track how they’re doing sales-wise; you can also steal any social media marketing strategies of theirs that are working particularly well for them, as well as any design and layout tips. Look out for those who are doing particularly well followers-wise, as that’s a sign they’re doing something right.

  1. Know your audience

Every business has a target audience, and it’s no different when it comes to social media. Make sure you keep your audience appropriate to the services or products you’re selling, so they’ll be interested in your posts and keep updated with your account.

  1. Host a competition

There’s no better way to excite your current followers, and bring in a shedload of new followers, than by hosting a competition or a giveaway. The rules could be as simple as liking the post and tagging a friend, and you could offer one of your latest products/services as a prize (or a substantial discount on the product/service). You could give an extra chance to win if your followers share your post, in order to bring in more views and increase your follower count.

  1. Have patience

Be patient- social media success doesn’t happen overnight! It’s unrealistic to expect to gain hundreds of followers immediately after setting up your account; social media is a work in progress. By consistently posting, engaging with followers, and promoting yourself on your website and other platforms, your following will slowly build, and you’ll start to see results.

If you need any help setting up or running your social media accounts, the team at MediaHeads has extensive marketing experience and can help you with anything you may require. Give us a call on 03333 447755 or email us at for more information.

Looking for a new challenge?

An exciting opportunity has arisen within MediaHeads to join the team. We’re looking for a sharp, motivated and versatile individual.

We are digital marketing agency with almost ten years of experience in online marketing. Our aim is to deliver beginning-to-end marketing solutions to businesses to help them to achieve their marketing goals. We cover a range of services including website design and management, SEO, email marketing, etc.

The Role

In this role you will report to and assist the Project Manager with the delivery of marketing activities for clients. You will be expected to fulfil the following roles and responsibilities.

  • Interacting with clients via email and phone
  • Packaging and posting parcels
  • Set up social media and email accounts e.g. Gmail, Facebook, Twitter, Zoho, etc
  • Managing social media accounts e.g. Google Plus, LinkedIn, Facebook, Twitter
  • Writing monthly reports of clients’ marketing strategies and progress
  • The use of email marketing platforms to deliver newsletters and e-shots
  • Develop an understanding of Search Engine Optimisation and paid advertisement (PPC)
  • Send out press releases, update blogs etc.
  • Facilitating a range of digital marketing strategies
  • General office admin tasks; such as taking calls, signing for packages and running errands
  • General Housekeeping

Personal Qualities

  • Organised
  • Punctual & Reliable
  • High levels of accuracy and attention to detail
  • Excellent verbal & written communication skills
  • Excellent computer skills
  • Excellent spelling, grammar and all-round literacy skills
  • Strong initiative
  • Versatile
  • Hard working
  • Willingness to learn


4 GCSEs Graded C or above preferably in English, Maths and ICT.


The right candidate may be offered a full-time job upon completion of the apprenticeship.

Job Type: Apprenticeship


Please send the relevant information to

1. Name
2. Contact Details
3. CV
4. Cover Letter

We look forward to hearing from you.


Google Alerts – A Free Tool That Is Very Useful For Your Business

Google Alerts is an important tool for businesses and it’s free! Not only that but it’s very simple to use.


Google Alerts will alert you of new content that has appeared on the web relevant to the keywords you have asked it to alert you about. You can be alerted immediately, daily or weekly either to your email or RSS feed. See our simple tutorial for details. All you need is a Google account to use Google Alerts.


Why is this useful and how does it relate to your business? Do you ever worry about what people are saying about you? This tool will ease your mind immediately, if you use Google Alerts regularly – you’ll be the first to know! This enables you to address any complaints AND compliments quickly. This will serve you well in projecting a good customer service image.


Do you want to know what your competitors are up to? Are they doing anything new? Any new “fish in the sea”? This is what you need to use Google Alerts to find out. You also can keep up with new industry knowledge.


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