Before the internet and certainly if you are an adult, you will remember the days when every hard copy, paper telephone directory was dog eared, dirty, torn and well used. You would have it close to hand and retrieve it every moment that you needed to find a choice of products or services in your area or nationally. The Yellow pages was like Google when it was an ape before it evolved into a modern species. Each time the new updated telephone directory landed on your door mat, you would eagerly replace the old one with it. I’m sure many of you like me often don’t bother to take it out of the plastic wrapper any more. Am I right? Why is that? Well times have changed and now we have unintentionally changed how we find products and services.
First of all, every telephone directory is online now. So rather than thumbing through the pages, we can type a keyword into a search bar and get what we need quickly. As part of our SEO service at MediaHeads, we enlist you into the directories because it has SEO benefits. However, even though the digital phone book is more appealing than the traditional hard-copy phone book, do people go to such websites to find you? The answer is not many people do, not directly. When a keyword or phrase is entered into a search bar of a search engine, often one or two of the results take you to a phone directory however what did the person do in the first place? That’s right, they used a search engine! When most people turn on their computer and start up their internet browser, what is their homepage usually? Google or Yahoo or perhaps another search engine.
Masses of people are now using search engines on the internet to find businesses near them or nationally, particularly Google. So then, it is vital to your website success that you appear within the top 5 search results of your strategically chosen keywords. To achieve that is not always easy depending on the type of business you have and the kind of competitors you have. MediaHeads can help you to achieve this and we are always abreast of Google’s crawling behaviour. Contact us now for a free assessment of what your internet presence is and how we can help to improve it. Call us on 03333 44 77 55 or click here for more details.